Pabst beer had a revival in Canada when it began targeting hipsters, a group of people who embrace edginess in their lives with independent thought, progressive thought, creativity, and witty banter. This targeting likely follows which segmentation approach?
A)social class
B)lifestyle
C)occupation
D)attitude towards the product
E)personality

Question

Quizplus · Accepted Answer

The targeting of hipsters, who embrace specific attitudes and lifestyle choices, is indicative of a lifestyle segmentation approach.

Pabst Beer Had a Revival in Canada When It Began