Bud Lite originally launched with the slogan "Tastes great and less filling!" This slogan suggests Bud Lite used which type of segmentation?
A)user status
B)usage rate
C)benefit
D)behavioural
E)psychographic

Question

Quizplus · Accepted Answer

The slogan "Tastes great and less filling!" highlights the benefits that Bud Lite offers, indicating that it used benefit segmentation to appeal to consumers looking for a beer that is both flavorful and less filling.

Bud Lite Originally Launched with the Slogan "Tastes Great and Less