Once it has chosen a position, a company must take strong steps to deliver and communicate that position to target consumers. Which of the following is necessarily needed for a company to support its positioning strategy?
A)The company's marketing mix efforts must support the positioning strategy.
B)Positioning the company calls for moving to more profitable locations.
C)Designing the marketing mix involves working out the strategic details of advertising.
D)The company's service personnel must be highly trained and provide superior service.
E)The company must outperform the competition first.

Question

Quizplus · Accepted Answer

The marketing mix, which includes the product, price, place, and promotion, must be aligned with the chosen positioning strategy in order for the company to effectively communicate and deliver its desired image to the target audience.

Once It Has Chosen a Position, a Company Must Take