Kanisha is confronted with a strange set of products during her most recent visit to the cosmetics counter at her favorite department store. Urban Grunge nail polish is "hot, hot, hot" according to recent ads. Kanisha likes the idea of a new nail polish but is unsure about the image that might be projected by the dull colors of the nail polish line. With such names as Street Slime, Garbage Goo, and Trash Can, caution might be the right move. Which of the following attitude functions most closely matches with Kanisha's purchase decision?
A) utilitarian function
B) elaboration function
C) ego-defensive function
D) knowledge function

Question

Quizplus · Accepted Answer

Kanisha's concern about the image projected by the nail polish line suggests that she is using the ego-defensive function. This attitude function involves protecting the individual's self-esteem and self-image, and the negative connotations of the nail polish names could potentially harm Kanisha's self-image.

Kanisha Is Confronted with a Strange Set of Products During