The source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are ________.
A) culture and ethnicity
B) credibility and attractiveness
C) credibility and recency
D) attractiveness and recency

Question

Quizplus · Accepted Answer

Credibility and attractiveness are key characteristics of a message source that impact its acceptance. Credibility refers to the perceived trustworthiness and expertise of the source, while attractiveness encompasses likability, similarity to the audience, and physical appeal, all of which can influence persuasion.

The Source of a Message Has an Impact on Whether