The fine line between familiarity and boredom has been explained by the ________, which proposes that two separate psychological processes are operating when a person is repeatedly exposed to an ad.
A) balance theory
B) repetition theory
C) halo theory
D) two-factor theory

Question

Quizplus · Accepted Answer

The two-factor theory explains the fine line between familiarity and boredom in the context of repeated ad exposure. It suggests that while initial exposure increases attraction (familiarity), too much exposure leads to boredom.

The Fine Line Between Familiarity and Boredom Has Been Explained