The ________ hierarchy assumes the consumer does not initially have a strong preference for one brand over another. Instead, he acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
A) experiential
B) habitual
C) low-involvement
D) standard learning

Question

Quizplus · Accepted Answer

The described hierarchy is known as the low-involvement hierarchy, which is characterized by low levels of consumer involvement and limited knowledge or prior experience with a brand. Consumers in this hierarchy may make relatively quick and spontaneous purchase decisions based on minimal information, and then form their evaluations after the fact.

The ________ Hierarchy Assumes the Consumer Does Not Initially Have