According to the two-factor theory,the net effect of being exposed repeatedly to the same message is a combination of ________.
A) argument and counter-argument
B) learning and tedium
C) compliance and non-compliance
D) affect and cognition

Question

Quizplus · Accepted Answer

The two-factor theory suggests that repeated exposure to a message leads to increased learning (positive effect) but also increased tedium or boredom (negative effect).

According to the Two-Factor Theory,the Net Effect of Being Exposed