Most messages merely present one or more positive attributes about a product or reasons to buy it.Which of the following best describes this approach to communicating a message?
A) Supportive arguments
B) Two-sided message
C) Refutational arguments
D) Reporting bias

Question

Quizplus · Accepted Answer

This approach is commonly known as using supportive arguments, as it focuses on presenting positive attributes or reasons to support the product or the message being communicated. Two-sided message involves presenting both positive and negative aspects, and refutational arguments involve addressing and refuting potential counterarguments. Reporting bias refers to the selective presentation of information to support a particular bias or agenda.

Most Messages Merely Present One or More Positive Attributes About