Which of the following consumer behavior issues discussed in the chapter would be most accurately classified as a micro consumer behavior topic?
A) how marketing campaigns have influenced popular culture
B) how individual consumers perceive advertisements
C) how consumers in different geographic regions respond differently to marketing campaigns
D) how the growth of C2C e-commerce has affected marketing strategies

Question

Quizplus · Accepted Answer

Micro consumer behavior topics focus on how individual consumers behave and make decisions. Of the given options, only how individual consumers perceive advertisements is focused on the behavior of individuals. The other options deal with broader topics such as the influence of marketing on culture, the response of consumers in different regions, and the impact of e-commerce on marketing strategies.

Which of the Following Consumer Behavior Issues Discussed in the Chapter