Which of the following best characterizes social critic Vance Packard's position on the possibility of marketing efforts manipulating consumers' thoughts?
A) Marketers don't have enough knowledge to manipulate consumers.
B) Marketers have been successful in manipulating consumers' emotions, but not thought processes.
C) Marketers have used knowledge of the social sciences to channel consumer habits, decisions, and thoughts.
D) The public has been unnecessarily frightened by allegations of marketing manipulation that are blatantly false.

Question

Quizplus · Accepted Answer

Vance Packard argued that marketers have utilized knowledge from social sciences to influence consumers' thoughts and decisions. He is well known for his critiques of the techniques used by marketers to sway consumer behavior, such as subliminal messaging and hidden persuaders. Therefore, choice C best characterizes his position.

Which of the Following Best Characterizes Social Critic Vance Packard's