Amaya Simmons wants to write a consumer behavior paper about the origins of green marketing with respect to pesticides. Which of the following sources will she find most useful?
A) The Jungle by Upton Sinclair
B) The Hidden Persuaders by Vance Packard
C) Unsafe at any Speed by Ralph Nader
D) Silent Spring by Rachel Carson

Question

Quizplus · Accepted Answer

Silent Spring by Rachel Carson is the most relevant source for Amaya's paper, as it is considered a seminal book in the origins of green marketing and the modern environmental movement. The book examines the harmful effects of pesticides on the environment and human health, and played a role in inspiring government action, leading to the creation of the Environmental Protection Agency and the banning of certain pesticides. The other sources listed do not specifically address pesticides or green marketing.

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