In a creative brief, the message theme is the:
A)rationale behind a unique selling point.
B)benefit or promise the advertiser wants to convey.
C)written or verbal component of the ad.
D)information provided in the ad to support the key idea.

Question

Quizplus · Accepted Answer

The message theme in a creative brief refers to the benefit or promise that the advertiser wants to convey to the target audience. It is the core idea that the ad campaign will revolve around and communicate.

In a Creative Brief, the Message Theme Is The