The first step in preparing a creative brief is to identify the:
A) target audience.
B) support.
C) objective.
D) message theme.
Correct Answer:
Verified
Q200: The key phrase in an advertisement that
Q201: Each of the following is a component
Q202: A creative brief may include each of
Q203: Repetition of visual elements, taglines, copy or
Q204: The key phrase in an advertisement, such
Q206: In a creative brief, the message theme
Q207: Consistency across advertising campaigns is ordinarily not
Q208: Providing information in an advertisement is most
Q209: Selecting the appropriate media requires an understanding
Q210: In terms of consistency, visual consistency is
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