A creative brief may include each of the following except:
A)an objective of building brand image.
B)specifying the target audience.
C)describing the public relations program.
D)a clear message theme.

Question

Quizplus · Accepted Answer

A creative brief typically focuses on the advertising and marketing aspects of a campaign, rather than public relations. Therefore, describing the public relations program is not typically included in a creative brief.

A Creative Brief May Include Each of the Following Except