The final stage in the hierarchy of effects model is liking or preference for a particular brand.
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Q48: Based on the concepts present in the
Q49: A shopper who sees an item in
Q50: Means-end theory provides the basis of the
Q51: To achieve brand loyalty, advertisers must address
Q52: The attitude sequence of cognitive → conative
Q54: MECCAS stand for Means-End Conceptualization of Components
Q55: Abstract pictures instill higher levels of recall
Q56: In a means-end chain, the message should
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Q58: The major benefit of the hierarchy of
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