Based on the concepts present in the hierarchy of effects model, affective-oriented advertisements are superior in developing brand awareness, brand knowledge, and brand preference.

Question

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The hierarchy of effects model suggests that cognitive-oriented advertisements (focused on information and knowledge) are typically superior in developing initial brand awareness and knowledge, while affective-oriented advertisements (focused on emotions and feelings) are more effective in developing brand preference and loyalty.

Based on the Concepts Present in the Hierarchy of Effects