The attitude sequence of cognitive → conative → affective is based on the hierarchy of effects model sequence and is the most common sequence.

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The most common sequence based on the hierarchy of effects model is cognitive → affective → conative, where consumers first learn about a product (cognitive), form feelings or attitudes about it (affective), and then take some action such as making a purchase (conative).

The Attitude Sequence of Cognitive → Conative → Affective Is