The primary disadvantage of the meet-the-competition method of marketing communication budgeting is:
A)marketing dollars may not be spent efficiently.
B)there is little flexibility in how marketing dollars can be spent.
C)when sales go down, so does spending.
D)it shows a lack of commitment to marketing.

Question

Quizplus · Accepted Answer

The meet-the-competition method focuses on matching the marketing spending of competitors instead of analyzing what the specific needs and goals of the company are. This can result in marketing dollars being spent inefficiently, as the budget is not tailored to the company's unique requirements.

The Primary Disadvantage of the Meet-The-Competition Method of Marketing Communication