In allocating marketing communications, communications only during specific times during the year with periods of no advertising the other times is a ________ schedule.
A)flighting
B)continuous
C)payout
D)pulsating

Question

Quizplus · Accepted Answer

Flighting schedule involves advertising only during certain periods of the year or during specific events, followed by periods of no advertising, while continuous schedule runs advertising campaigns steadily throughout the year. Payout refers to the amount of money paid out to stakeholders, and pulsating is a type of flighting where advertising periods are shorter and more frequent.

In Allocating Marketing Communications, Communications Only During Specific Times During