Benchmark measures are often used to study whether or not a promotional campaign has been successful.

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Benchmark measures are commonly used in marketing research to determine the effectiveness of advertising campaigns or promotional strategies. By comparing pre- and post-campaign metrics, marketers can evaluate whether the campaign has led to the desired changes in consumer behavior or brand performance. Common benchmark measures include sales revenue, market share, brand awareness, customer engagement, and customer loyalty.

Benchmark Measures Are Often Used to Study Whether or Not