When a product positioning strategy is based on the type of consumer that buys an item, the ________ positioning approach is being used.
A)product user
B)product class
C)use or application
D)cultural symbol

Question

Quizplus · Accepted Answer

The product user positioning approach is based on the type of consumer that buys an item. It takes into account the needs, preferences, and characteristics of the target audience and positions the product based on those factors. This approach focuses on the benefits the product offers to specific groups of consumers, such as children, athletes, or seniors.

When a Product Positioning Strategy Is Based on the Type