Stetson cologne has been positioned using a tough, cowboy image, which is an example of product positioning by:
A)product user.
B)product class.
C)use or application.
D)cultural symbol.

Question

Quizplus · Accepted Answer

Stetson cologne's positioning as a tough, cowboy image is an example of product positioning by a cultural symbol, as it appeals to the American cowboy archetype and lifestyle.

Stetson Cologne Has Been Positioned Using a Tough, Cowboy Image