Which form of positioning is based on the type of consumer that buys an item?
A)Product user
B)Product class
C)Use or application
D)Cultural symbol

Question

Quizplus · Accepted Answer

Product user positioning is based on the type of consumer that buys an item. This type of positioning looks at the personality, behavior, and lifestyle of the target market and how they relate to the product. By understanding the preferences and buying habits of a certain group of consumers, marketers can tailor their messaging and advertising to appeal specifically to them.

Which Form of Positioning Is Based on the Type of Consumer