One reason consumers use the affect referral model of evaluating alternatives is that it saves mental energy.

Question

Quizplus · Accepted Answer

The affect referral model relies on using emotional responses, or "gut feelings," to evaluate alternatives rather than engaging in extensive cognitive processing. This can save mental energy for consumers who are overwhelmed with choices or who lack the time or resources to thoroughly evaluate each option.

One Reason Consumers Use the Affect Referral Model of Evaluating