The evoked set model of evaluating alternatives suggests that consumers will buy products they used and liked in the past.

Name: The evoked set model of evaluating alternatives suggests that consumers will buy products they used and liked in the past.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The evoked set model refers to the subset of brands or products a consumer considers when making a purchase decision, not necessarily those they have used and liked in the past.

The Evoked Set Model of Evaluating Alternatives Suggests That Consumers