In using the affect referral model to decision making, the person considers:
A)product attributes and the importance of attributes.
B)the brand he or she likes the best.
C)cognitive and conative cues.
D)evoked, inept, and inert sets of brands.

Question

Quizplus · Accepted Answer

The affect referral model to decision making involves making choices based on overall feelings or affective responses to options, rather than detailed analysis of attributes. Therefore, a person considers the brand he or she likes the best.

In Using the Affect Referral Model to Decision Making, the Person