Which of Porter's competitive strategies concentrates on seeking differentiation in a particular buyer group, product line segment, or geographic market?
A) differentiation
B) cost leadership
C) differentiation focus
D) competitive advantage
E) cost focus

Question

Quizplus · Accepted Answer

The differentiation focus strategy involves differentiation within a particular buyer group, product line segment or geographic market. This strategy focuses on a narrow segment of the market and seeks to differentiate the product or service offering in that segment to meet specific needs or preferences of the target customers.

Which of Porter's Competitive Strategies Concentrates on Seeking Differentiation in a Particular