In a TOWS Matrix, WT Strategies
A) are generated by thinking of ways in which a company or business unit could use its strengths to take advantage of opportunities.
B) attempt to take advantage of opportunities by overcoming weaknesses.
C) are basically defensive and primarily act to minimize weaknesses and avoid threats.
D) consider a company's or unit's strengths as a way to avoid threats.
E) are ways to get strategists to think "out of the box."

Question

Quizplus · Accepted Answer

WT (weakness-threat) Strategies in a TOWS Matrix are defensive in nature, and their primary objective is to minimize weaknesses and avoid potential threats. These strategies focus on addressing the weaknesses of the company and finding ways to counter external threats. They do not utilize the company's strengths to take advantage of opportunities, which is the objective of ST (strength-opportunity) strategies.