When price is an obstacle, the most effective sales messages reduce resistance by
A)mentioning the price right away to show that you have nothing to hide.
B)showing the price in small units.
C)not mentioning the price at all.
D)sending your readers to your competitors' websites to compare prices.

Question

When price is an obstacle, the most effective sales messages reduce resistance by 
A)mentioning the price right away to show that you have nothing to hide.
B)showing the price in small units.
C)not mentioning the price at all.
D)sending your readers to your competitors' websites to compare prices.

Quizplus · Accepted Answer

Showing the price in small units can make the overall price seem more manageable and less overwhelming. It also demonstrates transparency and clarity, which can help build trust with potential customers.

When Price Is an Obstacle, the Most Effective Sales Messages