The manager of a bookstore plans to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?
A)Leave the subject line blank so that readers will be curious enough to open the message.
B)Build interest by placing the most important information near the end of the message.
C)Send the e-mail sales message only to those who have given permission.
D)Include at least eight to ten central selling points to overcome any resistance.

Question

Quizplus · Accepted Answer

Sending e-mail sales messages only to those who have given permission ensures that the message is reaching a targeted and engaged audience, reducing the likelihood of recipients marking the message as spam. It is also a best practice for following ethical and legal guidelines for e-mail marketing.

Option A is not recommended as leaving the subject line blank can result in the message being overlooked or marked as spam.

Option B is not effective as the most important information should be placed at the beginning of the message to capture the reader's attention.

Option D is not recommended as overwhelming the reader with too many selling points can lead to confusion and reduce the effectiveness of the message. It is better to focus on a few compelling selling points.

The Manager of a Bookstore Plans to Use E-Mail to Send