When promoting products and writing sales letters,which of the following is legal?
A)Including a "puffery" statement such as We offer the best service in the industry
B)Using a celebrity's name or likeness in a sales message without his or her permission
C)Telling people they are sweepstakes winners or finalists when they really aren't
D)All of these choices are legal.

Question

Quizplus · Accepted Answer

Including a "puffery" statement, which is an exaggerated statement that cannot be proven or disproven, is legal in sales letters.

Answer: B
 Using a celebrity's name or likeness in a sales message without his or her permission is not legal and could result in a lawsuit.

Answer: C
 Telling people they are sweepstakes winners or finalists when they really aren't is illegal and considered a form of fraud.

Overall, the best choice is A, since it is the only legal option listed.

When Promoting Products and Writing Sales Letters,which of the Following