Question 1

How do organizations use wikis?

Accepted Answer

Organizations use wikis for a variety of purposes, including sharing information between headquarters and satellite offices, collecting and disseminating information to large audiences for knowledge management, facilitating feedback from employees before and after meetings, and serving as repositories for meeting minutes. Therefore, the best choice is D, as it encompasses all these purposes.

Question 2

Alonzo has just been assigned to create a blog to use for market research and viral marketing. What advice would you give him?

Accepted Answer

Scrutinizing the blogosphere for buzz and for positive or negative postings about his organization and its products will provide valuable insights into what people are saying about his company and products. This information can be used to make improvements or changes to the product and also to address any negative feedback. Hard-sell tactics may not be effective in the blogosphere, and it is important to seek feedback from both customers and industry experts.

Question 3

Annette wants to start a blog for her small business. What should she do first?

Accepted Answer

Before Annette starts writing blog entries or choosing keywords, she needs to identify her audience. This will help her determine what topics to write about and how to tailor her content to appeal to her target audience. Without knowing her audience, her blog may not be effective in reaching and engaging potential customers. Once she has a clear understanding of her audience, she can then start creating content and optimizing it for search engines. Posting photos can also help make her blog more visually appealing, but it should not be the first priority.

Question 4

Which of the following will most likely prompt a reader to open your blog post?

Accepted Answer

A catchy title or headline is the most effective way to grab a reader's attention and entice them to click and read your blog post. It should be short, descriptive, and pique the reader's curiosity or interest. While the other options (interesting opening paragraph, call to action, and exciting visuals) are important in keeping the reader engaged once they've clicked on the post, they won't make much of a difference if the reader never clicks in the first place.

Question 5

Which of the following actions on electronic media could get you in trouble or even fired?

Accepted Answer

All of these actions on electronic media could potentially get you in trouble or even fired from your job. Storing embarrassing or potentially illegal personal information on your office computer could be a violation of company policies or even illegal. Tweeting about how much you dislike your job could reflect negatively on your company and potentially damage its reputation. Forwarding sexually explicit jokes to coworkers could be considered sexual harassment and could result in disciplinary action. It's important to be aware of your company's policies regarding electronic media and to use good judgment when using these platforms.

Question 6

Which of the following is not a common business use of blogs?

Accepted Answer

While blogs can be used to facilitate communication among remote team members, the option of accessing and editing documents online is not a common use of blogs in business settings. This function is usually performed by other tools such as project management software or document sharing platforms like Dropbox or Google Drive.

Question 7

Which of the following is a potential risk for businesses that use social media?

Accepted Answer

All of these are potential risks for businesses that use social media. Using social media can result in decreased productivity for employees and can also lead to employee posts that embarrass or damage the reputation of the company. Social media also has a wide reach, which could potentially attract negative attention from a large audience.

Question 8

Which of the following statements about blogs is most accurate?

Accepted Answer

Marketing firms are interested in blogs because they can provide fast and inexpensive consumer feedback. The other statements are incorrect: A is not true as blogs can be written by multiple people, C is not true as blogs do allow public comments, and D is not true as there are likely many inactive blogs on the web.

Question 9

Jeff is starting a new business blog and wants to be able to compete with established blog sites. He has asked for your advice. What should you tell him?

Accepted Answer

Using a commercial hosting site such as Blogger, Tumblr, or WordPress will give Jeff's blog a professional appearance and provide him with the necessary tools to optimize his content for search engines. Also, these platforms have established communities and built-in sharing functions that can help Jeff's blog gain visibility and traffic. Option A is also a good suggestion, but it alone would not be sufficient to compete with established blogs. Option B is incorrect because frequent posting with quality content is better for ranking high in search engines. Option C is incorrect as it goes against the spirit of sharing and building a community with other bloggers in the same niche.

Question 10

What tool allows businesspeople to monitor many news sources in one convenient spot?

Accepted Answer

RSS (really simple syndication) is a tool that allows users to monitor many news sources in one convenient spot. By subscribing to RSS feeds, businesspeople can receive updates from multiple sources in a standardized format, making it easy to stay informed without having to constantly check multiple websites. Google and LinkedIn are useful tools for businesspeople, but neither is specifically designed for monitoring news sources in the way that RSS is. Option D is incorrect, as RSS has been available as a tool for monitoring news sources for many years.

Question 11

Virginia has just been hired by a marketing firm that uses social and other electronic media. What advice should Virginia follow to protect herself?

Accepted Answer

Virginia should learn her company's rules about the use of electronic media to ensure that she does not violate any company policies or unintentionally damage the company's reputation. This will protect both her and the company. A and D are incorrect because what she does online can potentially affect her professionally, and sending a friend request to her boss could be perceived as unprofessional. Avoiding social media altogether (C) is not necessary, but it is important to use it responsibly and within the guidelines set by her employer.

Question 12

Ashley has just been hired for her first full-time position and has been told that she can use social media on the job. What should she do to appear professional and to ensure that she keeps her job?

Accepted Answer

It is important to keep in mind that social media is a public platform and anything shared can reflect on oneself and their employer. To appear professional and maintain job security, Ashley should only share content that she would be comfortable sharing in the office. This includes avoiding any controversial or offensive topics and refraining from posting anything that could potentially harm the reputation of her employer. It is not necessary to immediately send a friend request to her boss or accept friend requests from all colleagues as privacy should also be considered.

Question 13

Kelly has been told that her blog posts can benefit from using the journalistic pattern. What does this mean?

Accepted Answer

The journalistic pattern refers to the practice of emphasizing the big news up front, supported with specifics and background information. This is done to capture the reader's attention and present the most important information first.

Question 14

How do organizations use blogs?

Accepted Answer

Organizations use blogs for all of these purposes. Blogs can be used to create virtual communities, build brand awareness, and develop relationships with customers, stakeholders, and other audiences. By regularly sharing valuable content and engaging with their audience through comments and social media, organizations can build trust and loyalty among their followers. Additionally, blogs can be a valuable tool for thought leadership and establishing expertise in a particular industry or topic area.

Question 15

What is a major advantage of wikis?

Accepted Answer

Wikis capitalize on crowdsourcing, which means that many people can work on the same project, allowing for more contributions and perspectives. Additionally, wikis eliminate the problem of version confusion by allowing changes to be tracked and documented, ensuring that all users are working with the same information.

Question 16

Michelle has just been appointed to a virtual team that will use a wiki to keep in touch, and she wants to be a valuable team participant and contributor to the wiki. What is the best advice you can give her?

Accepted Answer

Verifying all facts before posting to the wiki ensures accuracy and credibility of the information being shared among team members. Posting incorrect information can lead to confusion and misunderstandings within the team.

Question 17

What is the most accurate statement about the use of blogs to provide up-to-date information to the press and the public?

Accepted Answer

Many companies now use blogs to promote their products and connect with their customers. This can generate buzz that goes viral on the Internet, making it an effective tool in marketing and public relations. However, it's not advisable to solely rely on blogs in a PR crisis or emergency, as other communication channels such as press releases and media statements may be necessary. And while top managers can certainly contribute to the blog, it is not necessary for them to be the only writers.

Question 18

What is the biggest advantage of business blogs?

Accepted Answer

The biggest advantage of business blogs is that they potentially reach a large audience, which can help in building brand awareness, attracting new customers, and driving business growth. This makes it an effective marketing tool for businesses to increase their online visibility and reach their target audience.

Question 19

Which of the following statements about social networking sites is most accurate?

Accepted Answer

Older demographics, including those over fifty-five, have been increasingly adopting social networking sites, contributing to their growth, especially via mobile platforms.

Question 20

How do organizations use social media?

Accepted Answer

Organizations use social media for all these purposes. While some may use it primarily for internal networking, others use it for crowdsourcing ideas and suggestions from customers, or to match employees with the right skills to various projects. Different organizations have different approaches, but social media has become a valuable tool for achieving a variety of goals.

Quiz 7: Short Workplace Messages and Digital Media