Often customers shop for information in one channel,then defect from that channel to make the purchase in another medium.This process is referred to as _____.
A) personal selling
B) channel surfing
C) direct distribution
D) channel mapping

Question

Quizplus · Accepted Answer

Channel surfing refers to the process where customers will seek information about a product or service in one channel, but then leave that channel to make a purchase in another medium. This could occur when a customer researches a product online, but ultimately chooses to purchase it in-store, or vice versa.

Often Customers Shop for Information in One Channel,then Defect from That