_____ marketing system exists when two or more unrelated companies put together resources or programs to exploit a marketing opportunity.Its characteristics are close to the partnering,joint venture,and strategic alliance arrangements.
A) Horizontal
B) Digital
C) Administered
D) Relationship

Question

_____ marketing system exists when two or more unrelated companies put together resources or programs to exploit a marketing opportunity.Its characteristics are close to the partnering,joint venture,and strategic alliance arrangements.
A) Horizontal
B) Digital
C) Administered
D) Relationship

Quizplus · Accepted Answer

A Horizontal marketing system involves collaboration between two or more companies at the same level in the supply chain, often from different sectors, to pursue a new market opportunity. This approach shares similarities with partnerships, joint ventures, and strategic alliances, as it involves pooling resources and capabilities to achieve a common goal.

_____ Marketing System Exists When Two or More Unrelated Companies