If a company decides to distribute its products in many of the retail outlets in a trading area that might normally carry such a product,it is using a(n) _____ distribution approach.
A) exclusive
B) intensive
C) selective
D) moderate

Question

If a company decides to distribute its products in many of the retail outlets in a trading area that might normally carry such a product,it is using a(n) _____ distribution approach. 
A) exclusive
B) intensive
C) selective
D) moderate

Quizplus · Accepted Answer

Intensive distribution approach involves a company distributing its products in as many retail outlets as possible in a trading area. This approach is suitable for products with high demand and widespread consumer acceptance.

If a Company Decides to Distribute Its Products in Many