_____ VMS includes various formal arrangements between channel participants including franchising and voluntary chains of independent retailers.
A) Ownership
B) Contractual
C) Administered
D) Relationship

Question

_____ VMS includes various formal arrangements between channel participants including franchising and voluntary chains of independent retailers.
A) Ownership
B) Contractual
C) Administered
D) Relationship

Quizplus · Accepted Answer

Contractual VMS involves formal agreements between channel participants, such as franchising and voluntary chains. Ownership VMS refers to one member owning the other members in the channel, while administered VMS is when one member takes a leadership role in coordinating the channel without owning the others. Relationship VMS emphasizes building long-term relationships between channel members without formal contracts or ownership.

_____ VMS Includes Various Formal Arrangements Between Channel Participants Including