The process of replacing distributors with direct manufacturer-owned channels is referred to as _____.
A) e-procurement
B) channel invasion
C) channel audit
D) disintermediation

Question

Quizplus · Accepted Answer

Disintermediation is the process of bypassing intermediaries, such as distributors, to establish direct manufacturer-owned channels. E-procurement refers to the use of electronic systems to manage purchasing processes. Channel invasion is not a commonly used term in marketing. Channel audit is a process of analyzing the efficiency and effectiveness of a company's distribution channels.

The Process of Replacing Distributors with Direct Manufacturer-Owned Channels Is