In a _____,one organization coordinates the distribution channel and directs programming of channel activities and functions.
A) vertical marketing system
B) conventional channel
C) direct channel
D) digital channel

Question

In a _____,one organization coordinates the distribution channel and directs programming of channel activities and functions.
A) vertical marketing system 
B) conventional channel
C) direct channel
D) digital channel

Quizplus · Accepted Answer

A vertical marketing system is a distribution channel where one organization coordinates and directs the channel activities and functions. This system involves the producer, wholesaler, and retailer working together to achieve greater efficiency and effectiveness in the distribution of products or services. Therefore, A) Vertical marketing system is the best choice for filling in the blank.

In a _____,One Organization Coordinates the Distribution Channel and Directs