The traditional method of market testing helps eliminate the risk present in simulated tests of competitor exposure.

Name: The traditional method of market testing helps eliminate the risk present in simulated tests of competitor exposure.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Traditional market testing exposes a product to the actual market environment, including competitor actions, unlike simulated tests which may not fully replicate or anticipate competitor responses, thus not eliminating such risks.

The Traditional Method of Market Testing Helps Eliminate the Risk