
Radical innovations have the potential of creating negative impacts on the leading firms that pursue new-product strategies using existing technologies.
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Q15: The traditional method of market testing helps
Q16: New products that provide improved performance or
Q17: When products become commodities,profit margins increase and
Q18: Product specifications describe what the product will
Q19: The objective of _ is to identify
Q21: Which of the following is a description
Q22: Which of the following marketing tests is
Q23: The _ is a form of innovation
Q24: _ consists of the pursuit of a
Q25: Which of the following is true of
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