Which of the following relationships is an example of an intermediate customer relationship of a firm?
A) Relationship to the distributors of the firm's products
B) Relationship to the consumers of the firm's products
C) Relationship to the suppliers of the firm
D) Relationship to the employees of the firm

Question

Which of the following relationships is an example of an intermediate customer relationship of a firm?
A) Relationship to the distributors of the firm's products
B) Relationship to the consumers of the firm's products
C) Relationship to the suppliers of the firm
D) Relationship to the employees of the firm

Quizplus · Accepted Answer

An intermediate customer is a customer who acts as a middleman in the distribution of products or services from the seller to the end-user/customer. The distributors of a firm's products are the intermediaries between a firm and its end customers, and thus, their relationship with the firm is an example of an intermediate customer relationship. The relationships with the suppliers of the firm, employees of the firm, and the consumers of the firm's products are not considered intermediate customer relationships.

Which of the Following Relationships Is an Example of an Intermediate