Moving products through various stages in the value-added process often involves linking suppliers,manufacturers,distributors,and consumer and business end-users of goods and services into _____ channels.
A) lateral
B) vertical
C) horizontal
D) parallel

Question

Moving products through various stages in the value-added process often involves linking suppliers,manufacturers,distributors,and consumer and business end-users of goods and services into _____ channels. 
A) lateral
B) vertical
C) horizontal
D) parallel

Quizplus · Accepted Answer

Vertical channels involve the integration of different stages of production and distribution under a single company or entity, allowing for control and coordination of the entire value chain from suppliers to end-users. Lateral channels involve the cooperation and coordination among firms at the same stage of production or distribution, while horizontal channels involve the collaboration and integration of firms at different stages of production or distribution but with similar functions or capabilities. Parallel channels involve the use of multiple independent channels to reach customers or markets with different needs or preferences.

Moving Products Through Various Stages in the Value-Added Process Often