Horizontal relationships have often been established between competing firms to access global markets not served by the cooperating firms.

Question

Quizplus · Accepted Answer

Horizontal relationships, such as partnerships, joint ventures, or collaborations, can be established between competing firms to access new global markets that neither firm can access alone. This allows firms to share resources and strengths, reduce risks and costs, and expand their global reach.

Horizontal Relationships Have Often Been Established Between Competing Firms to Access