_____ is the combination of the product,value chain,price,and promotion strategies a firm uses to place itself against its key competitors in meeting the needs and wants of the buyers in the market target.
A) Positioning strategy
B) Customer relationship management
C) Customer linking
D) Market targeting strategy

Question

Quizplus · Accepted Answer

Positioning strategy is the combination of the product, value chain, price, and promotion strategies a firm uses to position itself against its key competitors in meeting the needs and wants of the buyers in the market target. Customer relationship management refers to the use of strategies and techniques to build and maintain strong relationships with customers. Customer linking is not a commonly used term in marketing, and market targeting strategy refers to the selection of a specific group of customers that a business intends to serve.

_____ Is the Combination of the Product,value Chain,price,and Promotion Strategies