Which of the following stages of marketing strategy process considers organizational design and marketing strategy implementation and control?
A) Implementing and managing market-driven strategy
B) Designing market-driven strategy
C) Identifying and evaluating markets, segments, and customer value
D) Market-driven program development

Question

Quizplus · Accepted Answer

The stage of Implementing and managing market-driven strategy considers the implementation of the marketing strategy and the control of the marketing actions taken by identifying and managing marketing risks, measuring and evaluating marketing performance, and adjusting marketing strategies and plans as necessary. This stage also considers the organizational design necessary to effectively implement the marketing strategy.

Which of the Following Stages of Marketing Strategy Process Considers