_____ are described by different characteristics of customers,the reasons that they buy or use certain products,and their preferences for certain brands of products.
A) Market shares
B) Strategic marketing objectives
C) Market segments
D) Corporate capabilities

Question

_____ are described by different characteristics of customers,the reasons that they buy or use certain products,and their preferences for certain brands of products.
A) Market shares
B) Strategic marketing objectives
C) Market segments
D) Corporate capabilities

Quizplus · Accepted Answer

Market segments are defined by characteristics of customers such as buying behavior, preferences for brands, and other factors that set them apart from other groups of customers. Market shares refer to the percentage of total sales in a market that a particular company or brand holds. Strategic marketing objectives and corporate capabilities are more broad aspects of a company's overall marketing strategy.

_____ Are Described by Different Characteristics of Customers,the Reasons That