Some people want healthy cereal that will help them lose weight or possibly prevent certain kinds of cancer. Some want presweetened cereal. Some want fruits and nuts in their cereal. Some people want whole wheat cereal while others want rice cereal. There are some who like hot cereal and others who like to eat their cereal right out of the box. The diversity of consumers for cereal is an example of ________.
A) geodemography
B) target marketing
C) cultural diversity
D) psychographics
E) market fragmentation

Question

Quizplus · Accepted Answer

The diversity of consumers for cereal is an example of market fragmentation, where the market is divided into subgroups with distinct and specific needs and preferences. This indicates that the cereal market is not homogeneous, and therefore requires different product offerings to satisfy the different segments.

Some People Want Healthy Cereal That Will Help Them Lose