The phenomenon of ________ includes consumers creating their own ads and buying and selling products on eBay.
A) production orientation
B) the triple-bottom-line orientation
C) consumer-generated value
D) socially responsible marketing
E) the marketing concept

Question

Quizplus · Accepted Answer

Consumer-generated value refers to the involvement of consumers in the creation, design, and marketing of products and services. This includes the phenomenon of consumers creating their own ads, reviews, and feedback on social media platforms. It also includes buying and selling products on eBay, as consumers are taking an active role in the production and distribution of products.

The Phenomenon of ________ Includes Consumers Creating Their Own Ads