A new shampoo advertisement on television identifies all of the wonderful benefits the consumer will enjoy when using one company's shampoo as opposed to another company's shampoo. What is this company seeking to convey in this television commercial?
A) the product's time utility
B) the product's distinctive competency
C) the company's production orientation
D) the company's marketing segmentation process
E) the product's differential benefits

Question

Quizplus · Accepted Answer

The advertisement is seeking to convey the differential benefits of using one company's shampoo over another, which is the unique and superior qualities of the product.

A New Shampoo Advertisement on Television Identifies All of the Wonderful